A.D.D. RANTS







    We have no overhead to pass on to the client and don't build in giant fees.

    We are Small but we boast Big Ideas.

    New technology enables us to produce and finish faster and in a much more cost effective way.

    One bid all the way through with One mark-up. The idea is collaborative and with the pre-determined budget in mind.





    We have been in the business from 2 to 30 years. We have people from all types of media: TV, web, commercials, documentaries, infomercials, music, short films and industrials.


    Our group has won Lions, Emmys, Clios, and a Peabody.


    ADDigital produces more swings at the ball because of new cameras and smaller crews due to new technology. Big ideas do not have to mean big production.

    ADDigital wants to meet a specific need. You need more options. ADDigital can deliver.

    Who The Heck Are These Guys?

    Right Brain

    Left Brain

    Dan Klein Historical Reel

    Tom Mooney Historical Reel

    Front Back

    Tom Mooney

    Dan Klein


    Executive Producer

    Tom Mooney has been in Advertising for over thirty years, as a Director of Sales, Executive Producer, and ultimately the owner of multiple TV production companies. He has won virtually every industry award, Cannes Lions, Clios, Andys, Addys, AICP Production Excellence, an Emmy and a Peabody, among them.  Tom has guided the careers of many distinguished directors, including four Directors Guild of America (DGA) nominees (and one winner) for Best TV Commercial Director.

    Tom was a founder and owner of one of the top commercial production companies in the world, Headquarter Films, over which he presided for 16 years.  Prior to opening that company he was the director of marketing for global production companies Spots Films, Bianchi Films, and LoFaro & Associates.

     Adidas, Allstate, BMW, General Motors, Make a Wish Foundation, McDonalds, NBC, Sony, UFT, United States Navy, Mini Cooper, USGA, and Visa are just a few of the notable clients with whom Tom has worked in the course of his career.

    Launching ADDigital to accommodate new media projects, Tom believes the future is small production for big ideas. “Today’s consumer finds you, so you must change the way you present your product,” he says. “The objective is to use the web wisely, and entertain as well as brand.  A low-cost production can give clients more content, more shots on goal, and a better chance to break through.”

    Since the inception of ADDigital in late 2009, the group has produced projects for The USGA, ESPN, Nickelodeon, The Sundance Channel, The NHL, Go-Gurt, and Sotheby's. One of their latest and biggest success was a campaign for Big Lots that has, so far, garnered over 3 million hits on YouTube. ADDigital also has produced award-winning short films and web series, including a film on veterans for the 2012 Democratic National Convention.

    Tom Mooney is a native of New York who spent almost twenty years in the music business before entering the Advertising arena.  He is also a Vietnam Veteran, and the father of two great children.

    Dan Klein is a two-time Emmy Award-winning executive producer, writer and producer.

    Before joining ADDigital, Dan was the executive producer of Wonderland Productions. Under his watch, Wonderland produced specials, series, digital projects, promos and commercials for clients like HBO, ESPN, BET, PBS, Unilever and Arm & Hammer. In 2009, Dan won his second Emmy Award for the documentary, “Miracle in New York.”

     Dan formed ADDigital with partner, Tom Mooney, in 2009. Highlights have included: a film about veterans narrated by Tom Hanks and broadcast from the 2012 Democratic National Convention; two image campaigns for the USGA broadcast nationally; films for the auction house, Sotheby's; spots for clients like Saatchi, BBDO, Havas, General Mills, ESPN and HBO; and ongoing campaigns for Porsche, ACE Hardware, the NRDC, the Sierra Club, and the League of Women Voters.

    Dan started his career as a production assistant at the 1988 Winter Olympic Games.  From there, he went to WNET, New York’s PBS flagship station. Four years later, he was producing shows with legendary journalists Walter Cronkite and Bill Moyers.  In 1992, Dan traveled to Barcelona to work on the Summer Olympic Games. He also produced a series of feature segments for ESPN’s “Outside the Lines,” including a piece about opening day in Pittsburgh for which he won his first Emmy.

    For several seasons, Klein served as supervising producer for “Justice Files,” the long-running crime show on Discovery. He then produced biographical films for NBC News before heading to HBO.

    From 1999 to 2003, Dan produced award-winning films for HBO Sports’ “Sports of the 20th Century,” and contributed segments to “On the Record with Bob Costas.”

    From HBO, he went to MTV Networks to executive produce “Untold,” a six-part, and much honored, series for Spike TV.

    Dan is a graduate of Brown University and has taught in NYU’s graduate program in Broadcast Journalism.

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